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Title details for Advertising to Children by Marcia Amidon Lusted - Available

Advertising to Children

by Marcia Amidon Lusted
ebook
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This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
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Series: Essential Viewpoints Set 3 Publisher: Abdo Publishing Company

Kindle Book

  • Release date: August 1, 2008

OverDrive Read

  • ISBN: 9781617852732
  • Release date: August 1, 2008

PDF ebook

  • ISBN: 9781604538588
  • File size: 2953 KB
  • Release date: August 1, 2008

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Family & Relationships Health & Fitness Juvenile Nonfiction Sociology

Languages

English

Levels

ATOS Level:9.2
Interest Level:6-12(MG+)
Text Difficulty:8

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
Expand title description text
Family & Relationships Health & Fitness Juvenile Nonfiction Sociology