Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
- Available now
- New eBook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- See all ebooks collections
- Available now
- New audiobook additions
- New kids' titles!
- New teen additions
- Most popular
- Try something different
- See all audiobooks collections