所谓点子，说白了，就是主意、办法、计谋、策划，它的作用，已越来越为人们所认识和重视。一个好的点子，能让一个濒临破产的企业起死回生，能使一个穷困潦倒的村庄走向富裕；一个好的点子，能化腐朽为神奇，能点顽石成真金。正因为如此，点子在近些年来很是热闹，点子的书籍也五花八门，林林总总。
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