推销实务（第4版） (Marketing Practice )

修订后的教材在内容编排上力求充分体现《推销实务教学大纲》的思想，并引入了新技术、新知识。"任务"中的"必备知识"侧重在"推销实务"的基本概念、基本理论以及实践工作中形成的共同行为准则；"推销实务案例"侧重在实践运作中的问题与做法。案例内容比较丰富，各学校在实际教学过程中可根据具体的专业需求、课时数量等作适当选择。(In terms of the content arrangement, the revised textbook tries to fully reflect the ideology of Syllabus of Marketing Practice, and introduces new technologies and new knowledge.The "essential knowledge" in "tasks" focuses on the basic concepts and basic theories of "marketing practice" and the common code of conduct formed in practical work; The "cases of marketing practice" focuses on the problems and practices in practical implementation.It is rich in case contents, and schools can make appropriate choices in actual teaching process based on specific professional needs and the quantity of class hour.)