本书分两篇，上篇为"酒文化鉴赏"，对中国的酿酒起源进行探索，介绍了中国独特的酒礼、酒宴文化，同时亦追述了酒与中国文人之间千丝万缕的情结。下篇为"现代酒产业"，对中国现代酒文化产业的整体情况做了总结，分析了酒具产业、酒吧产业和以互联网为平台的新型电子商务为形态的酒文化产业的产生、发展与经营现状。
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